The folio and blog of designer and art director Travis White
Well this infographic about Facebook says it all really. The statistics are staggering: 500,000 active users, 750 million photos uploaded over New Year’s weekend, Liking “drugs” is up 1131.9% this year, 28% of people check Facebook on their smartphones before getting out of bed… the list goes on. Check out the image below for more detailed stats on our obsession with Facebook.
This looks pretty damn cool. Nike 6.0 just launched a new version of their popular product customization service NikeID called The iDNation. On the surface it’s a custom product design tool where you have the opportunity to create some of your own shoes and attract a few fans of your designs along the way.
But dig a little deeper and at the heart of The iDNation is the ‘StyleLab’ which is a community for creative people to get inspired, and share their shoe designs and ideas.
When the StyleLab launches soon, all of the shoes you design will be shared, ranked and voted on by the community at The iDNation. There is also the possibility that your shoes will go into production and can be purchased by people from around the world.
Check out the great clip below to get a preview of how the Nike ‘StyleLab’ is going to work when it launches later in 2011.
It looks like Nike 6.0 are making massive in-roads in the action sports market with their brand and also the riders they’re attracting such as snaring young gun surfer Julian Wilson from his high profile contract with surfing giant Quiksilver.
Nike 6.0 Presents iD Nation from Nike 6.0 on Vimeo.
I came across an article that was posted a while ago on Digital Buzz Blog and it had some great stats on how traffic to brand websites is on the decline with traffic to social media websites on the rise as consumers are now turning to each other for information and opinions.
It’s great to see that consumers are now looking to each other to share their recommendations rather than being force fed a product or idea by a brand. You can read the full article here: http://www.digitalbuzzblog.com/loosing-to-the-social-web-visualized/
See the graphs below that show how brand sites are trending down:
See the graphs below that show how social media traffic is rising sharply:
Oh Yeah! The New Twitter was unveiled the other day and it looks amazing. It’s been completely redesigned from the ground up with a slick new design and all the features that you would usually find in a desktop client built in to the interface. The new Twitter is being rolled out incrementally around the world so keep checking the Twitter website for the new design as it should appear in your region soon.
Wow, this is a great site with an even greater message. ‘Fuck Cancer’ is the message and it is displayed here in an emotive campaign with powerful messages from sufferers, their friends and their families. The site invites people to share the ‘Fuck Cancer’ message through t-shirts, donations and social media and is all contained within a slick Flash interface. Check out the site an get involved!
