I came across an article that was posted a while ago on Digital Buzz Blog and it had some great stats on how traffic to brand websites is on the decline with traffic to social media websites on the rise as consumers are now turning to each other for information and opinions.
It’s great to see that consumers are now looking to each other to share their recommendations rather than being force fed a product or idea by a brand. You can read the full article here: http://www.digitalbuzzblog.com/loosing-to-the-social-web-visualized/
See the graphs below that show how brand sites are trending down:
See the graphs below that show how social media traffic is rising sharply: