This identity, created by design and branding practice ‘SomeOne‘ is simply stunning and absolutely blew me away. The identity was designed for Resonate, one of the UK’s leading PR groups.
In order to create the visual effect you see below, they basically froze a bunch of flowers with liquid nitrogen then detonated them with a small explosive charge that smashed them to pieces. All the action was captured on a Photron Fastcam SA1 in Full HD at 2000 fps. You can read an in-depth post over here on the full process it took to create the visuals you see below. You can also check out a nice slow-motion clip of the guys from ‘SomeOne‘ exploding flowers over here, here and here.
