Rip Curl launched 5 new regional websites at the beginning of 2008. Sites to represent Asia, North America, South America, Europe and Australia were developed to cater for Rip Curl’s growing presence in all areas of the world.
I produced a series of interface designs and concepts for the guys division of the Rip Curl website. The concepts I produced were never approved, but I felt it was a great direction for the brand online that would have allowed the site to easily scale and adapt to technology, trends and changes in the brand styleguide.
