Rip Curl looked to expand their online presence by forming an online partnership with Myspace. The Rip Curl profile on Myspace is a platform for the brand to launch exclusive video content and to advertise key events and products. The profile became one of the most popular video and content channels on Myspace.
My role was to design the skin for the profile and to oversee continual development of the page. Flash and XML was used to serve components of content on the profile such as video playlists and downloads.
