Every day I operate in a range of different roles.
From designer and thinker to planner and sketcher. I love working with teams of like-minded individuals that challenge each other to innovate. My focus in recent years has been leading Product Design teams to solve complex problems and create beautiful, simple, digital products for customers.
I’m a Creative Director and UX Designer focusing on crafting digital experiences for brands both large and small. Simplicity & reality influences all the work I do where I focus on removing the unnecessary to enhance the important. I have a hands-on approach in solving problems and designing solutions with the user at the heart of all my work.
In designing for a wide range of services, media and devices, my focus is on emerging technologies and platforms to create digital and connected experiences that are engaging and easy to use. I’m constantly evolving my understanding of the way the world uses the web so I can design a more seamless experience for everyone that uses it.
With expertise working across a broad range of digital mediums, I’ve been involved in the online space for well over a decade creating small, large & enterprise scale websites, experiences and mobile applications for brands and businesses of all sizes. Some of them you’ve probably heard of including Deloitte Digital, Telstra, Rip Curl, ANZ, Target, Heinz, HeathWallace and Sportsbet to name just a few.
01. What can I do?
My core skills lie within creative direction & strategy, UI & UX design, ideation & prototyping with a background including digital marketing & brand campaign work.
02. What do I use?
The software I use on a daily basis includes Sketch, Adobe Illustrator, InDesign & Photoshop as well as various protyping and interaction design tools such as Flinto, Principle & After Effects.
03. Apps ‘n’ Stuff
I’ve designed enterprise scale apps & websites for brands such as Telstra, Rip Curl, ANZ, Heinz, Sportsbet, Garnier, Sportsgirl & Target to name just a few. You can see more below.