NBA.COM – A New Digital Identity

Design exploration for the NBA website to showcase the diverse streams of league-related content and data in a beautiful new experience

UX Design  |  UI Design  |  Creative Direction


The NBA (National Basketball Association) is the world’s premier basketball league with fans spanning to all corners of the globe. The website is one of the most visited sports sites on the web with over 31 million monthly hits and over 300 million fans following games online through social media networks.

This design concept explores a new approach for the website that presents all the diverse streams of data and information from the league, games, players and social media profiles into a beautiful, simplified experience that aims at creating deeper engagement with fans across all channels and devices.