Sportsgirl Website

The Sportsgirl website provides a comprehensive eCommerce experience and the latest fashion trends and news for girls all around Australia

UX Design  |  UI Design  |  Creative Direction


Sportsgirl are a leading Australian fashion retailer with a reputation as an up-to-the-minute leader in fashion for girls all over the country. The website provides the latest fashion trends along with an online community for girls to get their daily fashion fix.

Working on the Sportsgirl website involved regular campaign work with Sportsgirl team throughout the year to drive sales to their online store and new users to their online community.

Regular design and skin updates to their main website were created to reflect new in-store promotions alongside other specific campaign elements such as pop-up stores and interactive micro sites.