Hello! I'm Travis White, a Product Design Lead crafting experiences for brands both large & small.

Simplicity & reality influences all the work I do where I focus on removing the unnecessary to enhance the important. I have a hands-on approach in solving problems and designing solutions with the user at the heart of all my work. Embracing the UCD philosophy in leading UX Design teams, I work alongside Software Engineers and Product Managers to solve complex problems and produce beautiful, simple products for customers. View some of my recent work below.

Enhancing value for Australian Unity members with new digital tools

Utilising research and customer insights, I led the design of a new suite of digital services including a mobile app aimed at enhancing the wellbeing for Australian Unity members. Using gamification and rewards for completing activities and challenges, the app allows people of all ages and demographics to improve their wellbeing and have fun in the process.

Creating next-gen Fintech products powered by the blockchain at CoinJar

CoinJar provides Australians with the simplest way to buy, sell and spend cryptocurrency. Leading the redesign of the CoinJar mobile app and suite of digital products, I worked alongside software engineers and company co-founders to define the end-to-end experience and visual design through research, user testing sessions and design workshops.

Taking the online dating experience in a new (but familiar) direction

So I bet I can hear you saying “Another dating app!!??”. Yeah, I hear you but this is a different take on dating apps that pushes the experience of meeting new people in a fresh direction but with a familiar twist. Designing this app in conjunction with a team of engineers and company founders has been a blast so stay tuned for the app launch in 2021.

Creating a native Android mobile app experience for Sportsbet

Working within a large project team, I acted as a Product Design Lead spread across multiple feature teams to design a native Android mobile app experience for Sportsbet. In advocating a user-centered design approach across the project, I worked with a team of designers and engineers to create an easy-to-use and intuitive mobile betting experience.

My skills.

01. What can I do?

My skills are spread across a diverse range of areas ranging from user experience and interaction design, user testing and research, visual design, user interface design, creative direction & strategy, conceptual ideation and prototyping with a background in branding and digital campaign work.

My tools.

02. What do I use?

The software and tools I use on a daily basis varies from scribbling concepts and ideas with a pen and pad to getting immersed in Figma or Sketch. The Adobe suite of products also feature regularly including Illustrator, InDesign, Photoshop and various prototyping and interaction design tools.

My work.

03. What do I work on?

In designing for a wide range of services, media and devices, including enterprise mobile apps and responsive websites, my focus in recent years has been on emerging technologies, platforms and the Fintech space to create digital and connected experiences that are engaging and easy to use.

Want to collaborate? Get in touch & let’s talk.

I’m involved in design projects of all shapes and sizes ranging from enterprise mobile apps to large-scale web platforms. Every day I operate in a range of different roles – designer, thinker, planner, sketcher. I love working with teams of like-minded individuals that challenge each other to innovate. I’ve worked with brands and businesses of all sizes. Some of them you’ve probably heard of including Sportsbet, Telstra, Rip Curl, REA, ANZ, Target and Heinz to name just a few.