Redefining the future of digital finance with CoinJar and cryptocurrency.

CoinJar is Australia’s longest-running digital currency platform and since 2013, they’ve made cryptocurrency accessible to hundreds of thousands of people where they provide customers with the simplest way to buy, sell and spend cryptocurrency. Working as a Product Design Lead creating next-gen Fintech products on the blockchain, I helped CoinJar create a new digital platform including redesigning their mobile app aimed at redefining the future of digital finance on the blockchain that is secure, private and encrypted.

CoinJar connects customers to cryptocurrency at the intersection of technology and finance.

Breaking down the barriers to accessing cryptocurrency was a major goal for the project including the redesign of the CoinJar mobile app. Working alongside software engineers, growth experts and company co-founders, our focus was to simplify the end-to-end experience and user experience when transacting with cryptocurrency.

Through research, user testing sessions and design workshops, we were able to redefine customers’ perception of what cryptocurrency is and to allow them to access it in the easiest way possible by simplifying the key features and user experience of the new mobile app.

Understanding customers' wants, needs and pain-points was at the core of everything we designed.

“It seems like a really accessible, easy app to use so far. It kinda resembles my banking app on my phone but with crypto added.”

LukeUser testing participant

“It’s a new way of thinking about using cryptocurrency. I think this app is making crypto a much less bizarre concept to people.”

ErinUser testing participant

“As much as I like investing, I’m not the most tech savvy guy. I want something I understand that’s secure, reliable and easy to use.”

MichaelUser testing participant

Putting cryptocurrency in the hands of customers all around the world.

By focusing on understanding the problems of the previous mobile app with user-centricity at the core of all the design decisions on the project, it allowed us to create a customer-led and intuitive mobile experience that puts cryptocurrency in the hands of almost 500,000 customers and counting. Designed to cater for a global audience, this new finance platform consisted of the redevelopment of the public website and marketing campaigns along with a suite of digital products including iOS and Android applications.

Our sights are set on building valuable applications in the digital currency industry with a focus on producing best in class products.

Asher TanCoinJar CEO / Co-Founder
CoinJar Asher Tan

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